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Showing posts with label Google Ads Management Services. Show all posts
Showing posts with label Google Ads Management Services. Show all posts

Friday, October 11, 2019

5 Profitable Tips to Excel at Google Ads Management Services

5:42 AM Digital Marketing Services , Google Ads Management Services 0 Comments

Effective Google Ads Management Services can help you generate leads, increase your online traffic and upscale your revenue. These services serve as the most productive tool among the various Digital Marketing Services.
Let’s take a look at 5 profitable tips to excel at Google Ads Management Services in 2020 and attain the best results with your marketing efforts.

Avoid Broad Keyword Terms

Google will not able to place your ads to the target audience in case your keywords are broad which signifies fewer clicks and higher ads spend. You need to analyze which keywords are generating clicks and adjust them to match your ads with your target audience. You probably won't get the desired result the first time but you should keep adding, removing, and modifying keywords until you attain higher clicks.

Stop making Irrelevant Ads

When your ads are not well-synced with search intent, you won’t get enough clicks to justify your ad spend. Your headline and ad copy need to match the keywords you’re bidding on, and the purpose your ad is marketing for needs to be accomplished.

Poor User Experience

After the placement of Ads, once the potential customer has clicked on your ad the user experience is of paramount importance. You need to provide the user with quality information. Before making an ad, it is important to check certain factors like:
- Landing page is optimized for conversions.
- Make sure it uses the targeted keywords
- Your page solves every customer's query?

Your motive should be giving your user a seamless transition through to the conversion.

Make Effective Use Of Geo-Targeting

Geo-targeting, is referred to as local PPC. It signifies the practice of providing different content or advertisements to consumers based on their geographic locations. It is often used to promote services & products to local prospects.

Google Ads allows you to adjust your bids to certain locations. You should make effective use of the feature to optimize your bids and save costs. It will help you accomplish your goal to have a high click-through rate and conversion rate on your ads. It will also improve your quality score and Google will recognize that you’re relevant.  This will help in adjusting your bids for certain locations which in turn will save you money.

Include Mobile Search

Almost everyone uses smartphones today, and people with phones have much less patience and demand results. That’s why it is recommended to not only using other keywords but creating another Google Ads campaign for mobile. In this way you can optimize descriptions, landing pages and many other things to fit in the mobile context.
There are many organizations out there providing Google Ads Management Services, to choose the best can prove to be an overwhelming task. Kindlebit Solutions has expertise in delivery top-notch Digital Marketing Services backed by years of experience. Our Experts can help you generate leads, keep you aware of the latest developments in the digital world & promote your business effectively among billions of active users every day. For hiring our expert team for any digital marketing services, visit our site now.
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Wednesday, September 18, 2019

Improve Google Ads Quality Score

3:16 AM Digital Marketing Services , digital marketing services company 0 Comments

You can tweak your Google Ads quality score to get better clicks and conversions. However, in order to do so, you need a deep understanding of this KPI. Once you understand the measure of the Google quality score and its importance, you can sell your products better like the way you want and create better ads. You can also hire better Google ads management services and maintain your distance from shady companies.

What is Quality Score?

Quality score is a mechanism on Google Ads used to determine the relevancy of your ad to your keywords. Every keyword has its own quality score assigned to it by Google. There are two main benefits of having an impressive quality score:

  • The ad positioning improves on a page
  • Your bidding cost is reduced


  The factors that affect the quality score of your website are:

  • Quality and relevancy of the landing page
  • Relevancy of the ad content
  • Click-through rate
  • Relevancy of the entire ad group towards targeted keywords
  • Google Ads history
Keeping in mind the above-mentioned factors, we have devised some helpful tactics that can increase your quality score. You can ask your Digital Marketing Services Company to implement these or do so yourself.

Ways to Improve your Quality Score

 1. Refine your Landing Page

Ad quality matters, and also of the landing page. Make sure the landing page of your advertisement provides what you have mentioned in your ad. Several Google ads management services make the mistake of neglecting the landing page, which in-end, results in low quality score, and poor conversions.

2. Use Long-Tail Keywords

Long-tail keywords are more specific search terms. For example, the term 'best car' is a short-tail keyword that will show thousands of search results. However, the term 'best car in New York City in 2019' is a long-tail keyword that is more specific. It will only show those results which are relevant to this keyword and match the user's purpose. In short, by adding long-tail keywords, you can create more relevant Google Ads.

3. Negative Keywords

Negative keywords are the keywords that prevent your ad from getting displayed on irrelevant search terms. Your ad will never appear anywhere on the web for the selected negative keywords and you can narrow down your audience towards potential leads.

4. Improve the Ad Text to Improve CTR

CTR or Click Through Rate is a major factor that decides the quality score of your ad. CTR refers to the percentage of people who actually click on your ad after seeing it. If you have a better CTR, it means your ad content is good, and you will have a higher quality score. If the CTR is low, it means your ad is not appealing to viewers to force them to click. You can resolve this issue by improving the text on your ad.

5. Testing

 Test your ads with different keywords and content to get a better CTR. You can do this with every ad of your campaign and make it a huge success with a great quality score.

These were the ways you can improve the quality score of your Google Ads, and get better leads and conversions. If you are in search of a good Google Ads Management Services, you can explore our website to see all our services, technologies, and testimonials. Feel free to contact us anytime to clear your doubts.



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