Improve Google Ads Quality Score

You can tweak your Google Ads quality score to get better clicks and conversions. However, in order to do so, you need a deep understanding of this KPI. Once you understand the measure of the Google quality score and its importance, you can sell your products better like the way you want and create better ads. You can also hire better Google ads management services and maintain your distance from shady companies.

What is Quality Score?

Quality score is a mechanism on Google Ads used to determine the relevancy of your ad to your keywords. Every keyword has its own quality score assigned to it by Google. There are two main benefits of having an impressive quality score:

• The ad positioning improves on a page
• Your bidding cost is reduced

  The factors that affect the quality score of your website are:

• Quality and relevancy of the landing page
• Relevancy of the ad content
• Click-through rate
• Relevancy of the entire ad group towards targeted keywords
• Google Ads history

Keeping in mind the above-mentioned factors, we have devised some helpful tactics that can increase your quality score. You can ask your Digital Marketing Services Company to implement these or do so yourself.

Ways to Improve your Quality Score

 1. Refine your Landing Page

Ad quality matters, and also of the landing page. Make sure the landing page of your advertisement provides what you have mentioned in your ad. Several Google ads management services make the mistake of neglecting the landing page, which in-end, results in low quality score, and poor conversions.

2. Use Long-Tail Keywords

Long-tail keywords are more specific search terms. For example, the term 'best car' is a short-tail keyword that will show thousands of search results. However, the term 'best car in New York City in 2019' is a long-tail keyword that is more specific. It will only show those results which are relevant to this keyword and match the user's purpose. In short, by adding long-tail keywords, you can create more relevant Google Ads.

3. Negative Keywords

Negative keywords are the keywords that prevent your ad from getting displayed on irrelevant search terms. Your ad will never appear anywhere on the web for the selected negative keywords and you can narrow down your audience towards potential leads.

4. Improve the Ad Text to Improve CTR

CTR or Click Through Rate is a major factor that decides the quality score of your ad. CTR refers to the percentage of people who actually click on your ad after seeing it. If you have a better CTR, it means your ad content is good, and you will have a higher quality score. If the CTR is low, it means your ad is not appealing to viewers to force them to click. You can resolve this issue by improving the text on your ad.

5. Testing

 Test your ads with different keywords and content to get a better CTR. You can do this with every ad of your campaign and make it a huge success with a great quality score.

These were the ways you can improve the quality score of your Google Ads, and get better leads and conversions. If you are in search of a good Google Ads Management Services, you can explore our website to see all our services, technologies, and testimonials. Feel free to contact us anytime to clear your doubts.