You can tweak
your Google Ads quality score to get better clicks and conversions. However, in
order to do so, you need a deep understanding of this KPI. Once you understand
the measure of the Google quality score and its importance, you can sell your
products better like the way you want and create better ads. You can also hire
better Google ads management services and maintain your distance from shady
companies.
What is Quality Score?
Quality score is a mechanism on Google Ads used to determine the relevancy of your ad to your keywords. Every keyword has its own quality score assigned to it by Google. There are two main benefits of having an impressive quality score:
- The ad positioning improves on a page
- Your bidding cost is reduced
The factors that affect the quality score of your website are:
- Quality and relevancy of the landing page
- Relevancy of the ad content
- Click-through rate
- Relevancy of the entire ad group towards targeted keywords
- Google Ads history
Keeping in mind
the above-mentioned factors, we have devised some helpful tactics that can
increase your quality score. You can ask your Digital Marketing Services Company to implement these or do so yourself.
Ways to Improve your Quality Score
1. Refine your Landing Page
Ad quality
matters, and also of the landing page. Make sure the landing page of your
advertisement provides what you have mentioned in your ad. Several Google ads
management services make the mistake of neglecting the landing page, which
in-end, results in low quality score, and poor conversions.
2. Use Long-Tail Keywords
Long-tail
keywords are more specific search terms. For example, the term 'best car' is a
short-tail keyword that will show thousands of search results. However, the
term 'best car in New York City in 2019' is a long-tail keyword that is more
specific. It will only show those results which are relevant to this keyword
and match the user's purpose. In short, by adding long-tail keywords, you can
create more relevant Google Ads.
3. Negative Keywords
Negative keywords
are the keywords that prevent your ad from getting displayed on irrelevant
search terms. Your ad will never appear anywhere on the web for the selected
negative keywords and you can narrow down your audience towards potential
leads.
4. Improve the Ad Text to Improve CTR
CTR or Click Through Rate is a major factor that decides the quality score of your ad. CTR
refers to the percentage of people who actually click on your ad after seeing
it. If you have a better CTR, it means your ad content is good, and you will
have a higher quality score. If the CTR is low, it means your ad is not
appealing to viewers to force them to click. You can resolve this issue by
improving the text on your ad.
5. Testing
Test your ads
with different keywords and content to get a better CTR. You can do this with
every ad of your campaign and make it a huge success with a great quality
score.
These were the
ways you can improve the quality score of your Google Ads, and get better leads
and conversions. If you are in search of a good Google Ads Management Services, you can explore our website to see all our services, technologies, and
testimonials. Feel free to contact us anytime to clear your doubts.
